CUSTOM INK DESIGN PITCH

Proposal for a redesign of a potential client's product categorization page.

Represented the UX Design services of Pacific Digital Marketing during a potential client workshop with Custom Ink, an online apparel customization service.

Discussed the company's collaborate approach to website redesign and presented mid-fidelity wireframes redesigning the product categroization pages as a means to showcase the value a UX overhaul of the client site.

Design suggestions focused on reducing visual clutter, increasing user control of filter options, intergrating company media content, and improving both user engagement and retention. Proposed a new feature of users being able to save other user created products as a means to provide inspiration for their own creations, increase user trust in the value of the products, and improve social media engagement.